On June 1, 2026, Midwest convenience store giant Kwik Trip launched the "Kwik Rewards Mountain Dew Kwik Climb," thrusting the neon-green Mountain Dew back into the promotional spotlight.
During a "Pre-Season Mount Rushmore Draft" on Pardon My Take, co-host Hank Lockwood gave the beverage a major endorsement. While drafting his ultimate soda lineup, Hank Lockwood admitted, "... just one of them? Uh, no, we're just going with soda. I would say that my, my two favorites right now are Pepsi and then Mountain Dew. But-", solidifying its spot at the top of his personal rotation.
While some soda purists might balk at putting Mountain Dew right alongside Pepsi, the brand's aggressive regional marketing and loyal fanbase keep it a dominant force in the beverage wars. As the Kwik Climb promotion rolls out, expect more hosts to weigh in on whether the classic high-caffeine brew still holds its crown.