On June 2, 2026, MetLife announced a collaboration with Highlights to launch a free, soccer-themed digital experience. The insurance giant is pushing into youth-focused digital media, even as its high-level board appointments continue to command serious attention in the business world.
On The Mel Robbins Podcast, host Mel Robbins brought on Carla Harris, who serves on the executive board of MetLife. Robbins praised her guest, telling listeners they were getting "a once-in-a-lifetime opportunity to learn from and be coached by Carla Harris" to help navigate their careers.
While MetLife builds brand equity with younger audiences through its new soccer initiative, its traditional corporate identity remains anchored by heavyweights like Carla Harris. The contrast highlights the company's multi-pronged approach: maintaining institutional Wall Street respectability while experimenting with modern digital engagement.
Looking forward, the success of MetLife's digital play with Highlights will show whether traditional insurers can successfully pivot to lifestyle branding, or if they are better off sticking to the boardroom expertise of leaders like Carla Harris.