On June 4, 2026, A24's viral horror hit Backrooms officially surpassed Marty Supreme at the box office, eclipsing the lifetime earnings of the studio's major comedy release in a mere ten days.
Discussing the box office shakeup on The Daily, host Kyle Buchanan highlighted how quickly the studio's traditional prestige hierarchy has been upended. Buchanan noted that the studio behind acclaimed hits like Everything Everywhere All at Once and Marty Supreme saw its expectations shattered, as "Backrooms lapped them like it was nothing."
The box office upset signals a massive generational pivot toward Gen Z-driven horror. While star-heavy auteur projects like Marty Supreme represent the studio's classic prestige brand, the future of indie cinema's profitability may lie in viral, internet-lore-driven properties that can mobilize younger audiences instantly.