Good Morning America ran a Pride Month broadcast featuring "Pride salsa" and corporate donations, sparking immediate backlash from conservative commentators who argue the morning show remains trapped in corporate pandering.
On The Megyn Kelly Show, host Megyn Kelly pointed out that while some corporations have scaled back their activist marketing, the morning show is still going full steam ahead. "It appears that they've, they've calmed down," Kelly said of other brands, before contrasting them with the ABC flagship: "now Good Morning America, different story."
Kelly and guest Adam Carolla mocked the segment's earnest tone, signaling that the culture war surrounding morning television's brand partnerships is far from over as audiences grow increasingly weary of performative campaigns.